Tiktok live seller guide

🐾 NanaProβ„’ Β· Internal Document

TikTok Live
Seller Guide

Diamond Cat Litter Β· Everything you need to sell with confidence
πŸ“‹ Contents
01 Product Overview
02 Scents & How to Describe Them
03 Your Demo Kit
04 Pricing & Bundles
05 Live Demo Flow
06 Key Talking Points
07 Other Products β€” Pik's
08 Viewer Q&A Cheat Sheet
09 Pre-Live Checklist

What is NanaProβ„’ Diamond Cat Litter?

NanaProβ„’ Diamond is a premium ultra-white clumping cat litter made from triple-filtered clay minerals. It is the only litter in the Philippines that delivers 3-second rock-solid clumping, 98% dust-free performance, and 21-day odor control β€” all in one bag.

⚑ 3-Second Clumping
πŸ’¨ 98% Dust-Free
πŸ—“οΈ 21-Day Odor Control
⭐ 5,893+ Customers Switched
πŸ›οΈ 7,000+ Bags Sold Last Month

Material & Formula

NanaProβ„’ is made from montmorillonite clay β€” in the same mineral family as bentonite, but rarer and naturally superior. Montmorillonite has a higher surface area and swelling capacity than regular bentonite, which is why it forms rock-solid clumps almost instantly rather than crumbling like cheaper alternatives.

The ultra-white color reflects the mineral's purity. Triple-filtered to remove fine dust particles β€” that's how it achieves 98% dust-free performance.

πŸ’‘ Good line if a viewer asks about the material: "Gawa ito sa montmorillonite β€” parang mas rare na version ng bentonite clay. That's bakit mas solid ang clumping at mas matagal yung odor control."

Is it flushable?

No β€” and intentionally so. NanaProβ„’ uses clay because cats are instinctively drawn to sand-like textures, just like in the wild. This is why cats take to it immediately and often start covering their waste more thoroughly than before. Dispose by scooping into a bag and placing in regular trash β€” not down the toilet.

Who is it for?

Safe for kittens, adults, and senior cats. Perfect for multi-cat households. Also safe for homes with babies or anyone with respiratory sensitivities.

Variants β€” Know What You're Selling

3 core scents (always available) and 3 seasonal scents (limited). Use the descriptions below when presenting each one on camera.

πŸͺ»
French Lavender

Core β€” always available

"Soft, floral, and calming β€” like a light aromatherapy scent. Not overwhelming. Great for living rooms or near bedrooms."
πŸ‹
Sicilian Lemon

Core β€” always available

"Fresh, clean citrus β€” like a newly cleaned kitchen. Actively cuts through odor. Perfect for those who prefer non-floral scents."
🧼
Unscented

Core β€” always available

"Pure, clean, zero fragrance. Best for cats with sensitive noses or pet parents sensitive to scents. Still has full 21-day odor control."
Seasonal
β˜•
Espresso

Limited β€” seasonal only

"Rich, warm coffee aroma β€” cozy and grounding. If you love the smell of freshly brewed coffee, you'll love this one. One of our most unique scents."
Seasonal
🍼
Baby Powder

Limited β€” seasonal only

"Clean, soft, powdery β€” like freshly bathed skin. Very familiar and comforting. One of the most requested scents from our community."
Seasonal
πŸƒ
Sencha Green Tea

Limited β€” seasonal only

"Light, earthy, and subtly sweet β€” like a fresh cup of Japanese green tea. Delicate and refreshing without being strong. Great for minimalist homes."
⚑ Urgency tip for seasonal scents: Always mention these are limited and may not be available next month. "Kung gusto niyo ng Espresso or Baby Powder β€” ngayon na, limited lang ang stocks namin!"

What's in Your Live Seller Kit

You received a total of 9 items. Here's what each is for and the rules for each:

Item Qty Purpose Rule
πŸͺ» French Lavender (sealed) 1 Show on camera, describe scent β›” DO NOT OPEN
πŸ‹ Sicilian Lemon (sealed) 1 Show on camera, describe scent β›” DO NOT OPEN
🧼 Unscented (sealed) 1 Show on camera, describe variant β›” DO NOT OPEN
β˜• Espresso (sealed) 1 Show on camera β€” emphasize it's seasonal/limited β›” DO NOT OPEN
🍼 Baby Powder (sealed) 1 Show on camera β€” emphasize it's seasonal/limited β›” DO NOT OPEN
πŸƒ Sencha Green Tea (sealed) 1 Show on camera β€” emphasize it's seasonal/limited β›” DO NOT OPEN
Demo Bag (slightly damaged packaging) 1 The ONLY bag you open β€” pour, dust test, clumping test βœ… OPEN FOR DEMO
Pik's Bio-Enzymatic Pet Odor Eliminator Spray 1 Show as a separate Pik's product β€” can be offered as an add-on Show & describe
Pik's Eye Wipes 2 Show as a separate Pik's product β€” can be offered as an add-on Show & describe
🚨 IMPORTANT: The 6 sealed NanaProβ„’ bags must remain UNOPENED at all times. They are display units that will be recovered and re-used with the next live seller. Any opened bag (beyond the designated demo bag) becomes your liability.

Current Prices β€” Live Exclusive

Regular price is β‚±625 per bag. During TikTok Live, viewers receive an exclusive 15% discount. Always check for active promos before going live β€” it may be as high as 20% off. Bundles offer additional savings:

1 Bag
β‚±625
Regular price
~15% off on live
2 Bags
β‚±1,150
β‚±575 / bag
Save β‚±100
3 Bags
β‚±1,695
β‚±565 / bag
⭐ Best Value
4 Bags
β‚±2,250
β‚±562.50 / bag
Most Savings
πŸ’‘ How to pitch the bundles:
  • 1 bag = ~1 month for 1 cat. 3 bags = ~3 months supply. Best value for single-cat homes.
  • For 2+ cats: push the 4-bag bundle β€” roughly 1 bag per cat per month.
  • "Mas mahal kung palagi kang bibilhin ng isa-isa β€” sa bundle mas sulit at mas tipid ka long-term!"
  • ⚠️ Always check current promo before going live β€” discount can go higher than 15%.

How to Run Your Live

This is a guide, not a script. Do it in your own style β€” what matters is hitting these key beats. The goal of every live is: get viewers to buy before the live ends.

1
Hook them in the first 5 seconds

Lead with the pain point β€” not the product. Stop the scroll.

"May amoy ba ang kuwarto niyo kahit nilinis niyo na ang litbox? O may bisita na nagtanong kung saan galing yung amoy? Guys, pakinggan niyo 'to." "May pusa ka ba na hindi natatakpan yung poop niya dahil 'di siya gusto ng litter niya? Ito ang solusyon."
2
Introduce NanaProβ„’ β€” Lead with Social Proof

Numbers first, features second. People trust other people.

"Ito ang NanaProβ„’ Diamond Cat Litter. More than 5,893 Filipino cat parents na ang nag-switch β€” at noong nakaraang buwan, 7,000 bags na ang nabenta. Hindi ito basta basta."
3
The Odor Story β€” Your #1 Selling Point

This is what moves people most. Make it real and relatable.

"Yung pinaka-common feedback namin β€” pag umuwi sila, wala talagang amoy. Merong customer na sinabihan ng bisita niya: 'ay meron pala kayong pusa?' β€” kasi hindi nila naamoy. Ganun ka-epektibo ang 21-day odor control. At 'di lang nag-aalis ng amoy β€” hindi dumikit sa litbox, madaling linisin."
4
Show All 6 Sealed Bags

Hold each one up to camera. Say the scent name and one describing line. Flag the seasonal ones as limited.

"6 scents tayo. French Lavender β€” soft at floral. Sicilian Lemon β€” fresh citrus. Unscented β€” for cats or pet parents sensitive to scents. Tapos meron tayong SEASONAL: Espresso, Baby Powder, at Sencha Green Tea β€” limited lang ito, hindi palaging available!"
5
Open the Demo Bag β€” Show the Texture

Use only the damaged packaging bag. Pour into a litter box or bowl on camera.

"Tignan niyo β€” ultra-white. Gawa ito sa montmorillonite clay β€” mas rare at mas pure kaysa sa regular bentonite. At yung texture niya β€” fine, sand-like. That's exactly what cats love instinctively. Kaya agad nila tinatanggap ito."
6
The Dust Test

Scoop a handful and drop it from height, or run your fingers through it. Show the camera.

"98% dust-free guys β€” tignan niyo. Kahit i-drop ko, halos walang alikabok. Safe sa cats na may asthma, safe sa babies, safe sa buong household."
7
The Clumping Test

Pour a small amount of water onto the demo litter. Count to 3 out loud. Lift the clump with a scoop.

"Tignan niyo ito β€” pour ng tubig... 1... 2... 3 β€” solid na! I-lift ko β€” hindi nangagalog, hindi crumbled. That means hindi ka mag-aaksaya ng litter β€” yung dinuming bahagi lang ang aalisin mo."
8
The Economics Pitch

Address the price before they raise it themselves.

"May mag-iisip siguro ng 'mahal ata.' Pero isipin niyo β€” 1 bag ng NanaProβ„’ last ng up to 1 month for 1 cat. Ibang brands? Palitan mo every 3 days. So sa mahabang panahon, mas matipid talaga ito. Hindi ka din mag-aaaksala ng extra dahil hindi siya dumikit sa litbox."
9
Call to Action β€” Buy During the Live

Be direct. Create urgency. This price is live-exclusive.

"Guys, ngayon lang itong discounted price na ito β€” live exclusive ito. Mag-order na kayo ngayon! [Scent name] β€” [bundle]. Para sa seasonal scents tulad ng Espresso at Baby Powder β€” ngayon na, baka maubos na!"

What to Emphasize On Live

πŸŽ™οΈ Core Points to Hit
The #1 selling point is odor control. Customers come home to zero smell β€” some guests didn't even know they had cats. Always lead with this story.
Dust-free is a game changer. 98% dust-free β€” safe for cats with respiratory issues, homes with babies, and anyone with asthma.
It's economical long-term. 1 bag = up to 1 month for 1 cat vs. other brands needing a change every 3 days. Solid clumps mean zero wasted litter.
Cats love it immediately. Sand-like texture mirrors their natural instinct β€” most cats adopt it right away and start covering their waste better.
Doesn't stick to the litter box. Easy cleanup, no scraping, no mess.
5,893+ happy customers and 7,000 bags sold last month. Use these often β€” they build trust.
Seasonal scents are limited. Use this to push Espresso, Baby Powder, and Sencha Green Tea as must-orders today.
Live price is exclusive. Viewers won't get this discount anywhere else β€” now is the time.
βœ… DO
  • Lead with the odor control story
  • Do the clumping and dust demo live
  • Flag seasonal scents as limited
  • Push 3 or 4 bag bundles for savings
  • Create urgency β€” buy during the live
  • Remind viewers of the 7-day money-back guarantee
  • Be yourself β€” your personality sells
β›” DON'T
  • Open any of the 6 sealed display bags
  • Say it's "100% dust-free" β€” it's 98%
  • Say it's flushable β€” it is NOT
  • Recommend mixing it with another brand
  • Quote a price that isn't currently active
  • Make claims not found in this guide
  • Direct to a website β€” CTA is to buy on live

Your Other Basket Items

NanaProβ„’ Diamond Cat Litter is our hero product. Pik's is a separate brand in the same family β€” not a bundle accessory, but a standalone product you can introduce as an add-on purchase during the live. Think of it as a second basket option.

🧴 Pik's Bio-Enzymatic Pet Odor Eliminator Spray

"You love your pet. You don't love what they leave behind."

This is not a regular spray that just masks smells. It uses a bio-enzymatic formula β€” live beneficial bacteria and natural enzymes that biologically break down pet urine at the molecular level, targeting uric acid crystals, urea, and urochrome deep inside carpet fibers, padding, and furniture foam. Those are the compounds that keep coming back every time humidity rises. Regular sprays can't reach them. Pik's eliminates them completely.

Features a one-press continuous spray mechanism β€” hold and saturate an entire accident area in seconds, no hand cramp from repeated pumping.

Scent: Sweetberry β€” light and fresh.

  • Bio-enzymatic formula β€” removes odor at the source, not a cover-up
  • Penetrates deep into carpet padding and furniture foam where urine crystals hide
  • Bacteria stay active for hours after application β€” keeps working while you're away
  • Pet-safe and non-toxic β€” no ammonia, bleach, or harsh chemicals
  • One-press continuous spray β€” no exhausting repeated pumping
  • Leak-proof shipping β€” sprayer ships separately from the sealed bottle

How to introduce on live:

"Para sa mga may pusa na may accident sa sofa or carpet β€” Pik's Spray ito. Hindi ito basta spray na magtatakpan ng amoy lang. Bio-enzymatic formula β€” live bacteria yung gumagawa ng trabaho, binu-break down niya yung source ng odor. Safe sa pets, safe sa buong pamilya."
πŸ‘οΈ Pik's Eye Wipes & Ear Wipes

"One brand. Two problems solved. Zero stress for your small pet."

Most wipes on the market were designed for large dog breeds. Pik's made both eye and ear wipes specifically for cats and small dogs β€” circular and compact, 100% unscented, and pH-balanced for delicate tissue.

  • Eye Wipes: Vitamin B5, Biosaccharide Gum, Tetrandrine β€” soothes, hydrates, and gently dissolves tear stains and crusty discharge without stinging or redness
  • Ear Wipes: Cetylpyridinium Chloride (antimicrobial) and Citric Acid β€” prevents bacteria, yeast, and fungi; residue-free with Aloe; breaks the dirt cycle
  • Circular precision design β€” fits small cat and dog faces and ear canals exactly
  • 100% unscented on both wipes β€” safe for sensitive noses
  • pH-balanced β€” zero stinging or irritation
  • Gentle enough for daily use

How to introduce on live:

"Para sa may maliit na pusa o aso β€” Pik's Eye at Ear Wipes. Most wipes sa market para sa malalaking dogs β€” hindi fit sa maliit na face ng pusa. Ito β€” round shape, perfectly fits sa mata at tainga ng small pets. 100% unscented, pH-balanced, safe daily use. Eye wipes para sa tear stains, ear wipes para maiwasan yung impeksyon."

Common Questions & Ready Answers

❓ "Magkano?" / How much?
Ngayon sa live, exclusive discounted price! 2 bags β‚±1,150 Β· 3 bags β‚±1,695 Β· 4 bags β‚±2,250. Regular price β‚±625/bag. Buy during the live β€” this price is exclusive dito lang!
❓ "Ilang araw mag-last?" / How long does one bag last?
Up to 1 month for 1 cat, with 3–4 inches of litter in the box. Solid clumps mean you only remove what's dirty β€” walang nasasayang litter. Ibang brands? Palitan mo every 3 days.
❓ "Safe ba sa kittens?" / Is it safe for kittens?
Yes! NanaProβ„’ is safe for all ages β€” kittens, adults, and senior cats. The natural clay formula is gentle on paws.
❓ "Safe ba sa babies / asthma?"
Yes β€” 98% dust-free. Safe for homes with babies, kids, and anyone with asthma or respiratory sensitivities.
❓ "Marami akong pusa." / I have multiple cats.
Perfect for multi-cat homes! Push the 4-bag bundle β€” roughly 1 bag per cat per month. The 21-day odor control handles multiple cats with ease.
❓ "Pwede ko bang i-mix sa dati kong litter?"
Para sa best results, full switch β€” alisin lahat ng dati, palitan ng NanaProβ„’. Mixing reduces performance. Karamihan sa cats agad na tinatanggap ito dahil sand-like yung texture.
❓ "Pwede i-flush?" / Is it flushable?
Hindi β€” clay-based, not flushable. Scoop into a trash bag. This is by design β€” clay mimics natural sand, which is exactly what cats instinctively prefer. Kaya agad silang nag-a-adapt.
❓ "Kailan mag-deliver?"
Metro Manila: 2–3 business days. Provincial: 3–5 business days.
❓ "May return policy ba?"
Yes β€” 7-day money-back guarantee if not fully satisfied. Just contact customer service.
❓ "Anong difference ng seasonal vs regular?"
French Lavender, Sicilian Lemon, at Unscented β€” always available. Espresso, Baby Powder, at Sencha Green Tea β€” seasonal, limited stocks. Kung gusto niyo ng seasonal, ngayon na!
❓ "Bakit mas mahal kaysa sa ibang litter?"
Sa tingin lang na mahal β€” pero kung ikukwenta mo: 1 bag ng NanaProβ„’ = 1 month. Regular litter = palitan every 3 days = 10 bags per month. NanaProβ„’ is actually mas matipid long-term. Plus wala kang stress sa amoy araw-araw.

Before You Go Live

βœ“
All 6 sealed bags are accounted for and UNOPENED

Count them before every live. They will be collected and re-used if we transition to a new seller.

βœ“
Demo bag (damaged packaging) is ready

This is the ONLY bag you open. Have a litter box or bowl set up for the live demo.

βœ“
Check today's active promo before going live

Base discount is 15% during live, but promos can go up to 20%. Always confirm current pricing first.

βœ“
You know the bundle prices

2 bags β‚±1,150 Β· 3 bags β‚±1,695 Β· 4 bags β‚±2,250. Push 3 and 4 bag bundles.

βœ“
Pik's products are visible and ready to introduce

Odor Spray (Γ—1) and Eye Wipes (Γ—2). These are separate brand products for the other basket.

βœ“
Your TikTok ordering flow is set up and working

Test your product listings / TikTok Shop before going live. All orders are taken during the live.

βœ“
You feel ready β€” and you've read this guide

You don't need to memorize every word. Know the key beats: odor control story, dust demo, clumping demo, bundle pitch, seasonal urgency. The rest is you β€” go get it!

πŸ“Œ Kit Care Reminder: The 6 sealed bags in your kit are lent to you for demonstration and remain the property of NanaProβ„’. They will be collected and passed on to the next seller if needed. Please keep them in good condition at all times β€” do not open, damage, or misplace them. Thank you for taking care of our demo materials!